Advertising
The Power of Music​
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Client
Pitch & Sync.
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Objective
To create hype and excitement for Pitch & Sync, the “Creative Noisemakers”, to raise its awareness as an integrated advertising agency. Thus, it can engage new clients with its unique offerings: The fun, original and creative integration between music and ad-vertising.
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Target Audience
Forward thinking brands who are more adapted to a formal, stiff business structure. They do not believe music plays a bigger role in communication, and thus they do not think about music at an earlier planning stage of a campaign.​
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Proposition
Music is a powerful communication tool. Pitch & Sync has the ability to integrate music and advertising in a fun and creative way.
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Media Selection
Direct Mail; Social Media (Competition) and Ambient Advertising.
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Cooperative Production with
Konstantinos Sofronis

Credited Individuals
Dave Morris and Kathryn Burr
HSBC Internet Banking​
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Client
HSBC.
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Objective
To persuade older people to use the Internet banking service of HSBC and to discover its full potentials.
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Target Audience
People over 65 years old. Men and women.​
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Proposition
HSBC’s online banking service is designed for active-modern-productive individuals regardless of age. HSBC’s online banking service, as part of our every-day life, provides an easy, safe and regenerating experience.
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Media Selection
Newspaper, Transport Transit (Buses), In-store Media and Television.
Cooperative Production with
Konstantinos Sofronis

Credited Individuals
Mike Sheedy and Fabio Fragiacomo (The University of Leeds)
Be My Guest​
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Client
The National Portrait Gallery.
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Objective
To encourage the West End London workers to take a “bite-sized” visit, and revisit, at the National Portrait Gallery during lunch break or after work.
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Target Audience
West End London workers, especially young professionals who work in the media and creative industries. Both Men and Women.​
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Proposition
Visiting the National Portrait Gallery is an alternative lunch time activity that is even more stimulating. A short “bite-sized” visit at the Gallery is going to be something unique that allows the target audience to get out of their daily working routine.
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Media Selection
Outdoor Billboard (Bus and Tube stations) and Direct Mail.
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Cooperative Production with
Konstantinos Sofronis

Credited Individuals
Mike Sheedy and Fabio Fragiacomo (The University of Leeds)

Award
Nomination in Chip Shop Awards 2012
Tuscor Lloyds Print Advertising Campaigns
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Client
Tuscor Lloyds.
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Objective
To raise Tuscor Lloyds' brand awareness in the local and global shipping industry and garner consumer attention through easily understandable and memorable advertising messages.
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Target Audience
Readers of the industry magazines; Logistics & Operation Managers in the shipping/oil and gas industries.​
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Media Selection
Industry magazines including the Lloyd's Loading List, International Transport Journal, International Trade Magazine, Heavy Lift & Project Forwarding International Magazine and International Shipping Gazettes.
Tuscor Lloyds Online
Advertising Campaigns
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Client
Tuscor Lloyds.
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Objective
To leverage Tuscor Lloyds' web traffic and strengthen its brand awareness with the use of geo-targeted adverts and search queries.
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Target Audience
Audience of the industry websites; Logistics & Operation Managers in the shipping/oil and gas industries.​
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Media Selection
Industry websites including the Lloyd's Loading List and the Heavy Lift & Project Forwarding International Magazine.
Email Marketing Campaigns
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BMS United ​
Daily Market Commentary Report;
Seasonal Greeting Cards.
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Tuscor Lloyds
Weekly Price Indications Report.
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Eastlink​
Promotional Direct Mail.